Real-Time Intelligence from the Haematology Congress Spotlight

This case study demonstrates how a top global pharmaceutical company leveraged AI-driven analytics to decode healthcare professional (HCP) reactions to breakthrough hematology therapies across major global congresses. By transforming unstructured digital conversations from ASCO, EHA, and ICML into actionable insights, the organization gained rapid clarity on sentiment, engagement, and scientific impact—while dramatically improving efficiency and scale.

Client

Our client—a forward-thinking life sciences leader wanted actionable intel on how healthcare professionals (HCPs) were reacting to game-changing therapies like bispecifics, trispecifics, antibody-drug conjugates (ADCs), and menin inhibitors.

Business Challenge

Gauge HCP sentiment and engagement around key therapies.

Check if reactions matched internal expectations.

Spot gaps, concerns, or clarification needs.

Measure the company's scientific share of voice in the hematology spotlight.

Our Approach

We built a tailored, AI-fueled analytics engine called Insight 360 to turn raw social noise into crystal-clear insights:

Data Curation: Scooped public posts and videos from six key platforms using congress- and therapy-specific keywords.

Entity Mapping: NLP to pinpoint studies, products, companies, and indications.

HCP & DOL Spotlight: Verified HCPs and flagged rising digital opinion leaders (DOLs).

Thematic & Sentiment Deep Dive: Uncovered trends and measured sentiment heat.

Smart Summaries: Distilled high-impact discussions into decision-ready nuggets.

Impact

9K+ posts/videos analysed, 11K+ unique HCPs identified, retweet frenzy signalling excitement, Bluesky emerging as a DOL hotspot, and Company X dominating bispecifics/trispecifics conversations.

75% efficiency boost—slashed manual work, insights from weeks to days.

True scalability-framework flexes across therapy areas and congresses.

70% cost savings—smarter AI delivering more value.

We have expertise in providing professional services and solutions in the areas of Business & Consultancy services.